The content on your blog should be evergreen content.
What do you mean by evergreen content?
Evergreen content means fresh content that is easily readable by your customers and blog visitor. Plus the evergreen content is also stated as updated content.
Why you should always write evergreen content?
Evergreen content is the best way towards success and it helps to
Get more traffic
Interconnect your posts
Engaged your customers
Content is shared frequently
Help to collect backlinks
If you invest your time and money on creating evergreen content that it would be a wonderful investment for your future. This type of content will give you a large number of visitors whenever you write content.
Suppose you have created and published some content on your blog, your visitors will give you a positive response that would be achieved in the next 10 years.
While writing content make sure that you should cover a topic or niche that is demanded by customers and it would be searched again and again. The topic you choose should be in trend.
The topic should be something that your visitors are interested in. This will generate more user traffic.
Actually evergreen content is a kind of information that can be referred even after some years.
With the help of navigation buttons or a sidebar, you can link with the evergreen content. You need to update your content regularly so that people will feel good and bring more traffic to your blog. Navigation buttons actually help you by driving more user traffic to your blog.
If your blog or website visitors likes your content they would feel pleasure to share your evergreen content on their social media accounts. For example, you have written a review on new headphones.
You will probably share that review on your social media for some month but after a few months, that review will be less relevant. But the evergreen content you write on your blog will be shareable even after 10 years. Your content will never become outdated.
Once you write evergreen content then you can reuse it for another purpose. For example, you have written some content on podcast episodes, but if you are creating evergreen content
then it can be reused with other mediums.
The content should be evergreen so that other bloggers will like to link their content on your blog. By doing this you both will get a direction to get organic traffic and will help search engines to boost rankings.
If you have tried creating evergreen content you must be thinking why it is not working?
* You should focus on.
* “How to post”.
* Define the posts.
* Motivational content such as add images or story’s.
* Make recommendation.
Evergreen content can be a combination of text, audio, and videos.
If you are looking to get more traffic to your evergreen content then you must follow some tips.
Once you have finished with creating evergreen content then think about the readers how they will find your content. Content marketing is a one of the technique to create engaging visitor for your blog. You need to think something unique by which you will get traffic continuously.
1. Optimize the post good SEO
Bloggers actually do a mistake while writing a blog that should be strictly avoided because Google does not like such mistakes
Mistakes that bloggers usually do
1. keep in mind that Google is reading your content. If your content is found to be duplicated the Google or different search engines will remark your content s a duplicated content and will never crawl it.
2. Arrange Google Search Console I .e.e Google Webmaster tools. This tool will give you an update that what actually Google is watching on your website. You can then fix these issues.
3. Your domain name or a postName should be optimized.
4. Make use of tags like page title should be present in URL with h1 Tags.
Always highlight the important post on your bog
If your blog contains some very important content then you should highlight it plus you can add a link to that piece of content such as navigation menu or sidebars etc.
Insert some links of the older post to get relevant content
Visit your previous blog and see if there is a blog or content that can be linked to the new blog. This will drive some traffic to your older blog.
Repost or re-share content to different social media channels
While posting new content always go back to your previous posted blog and see there is some content that can be reused or re-share on different social media platforms. If the content is relevant to share it to stay updated.
Find chances to link back the post
Whenever you write the content look for new possibilities where you can link your content to another’s blog or accept the guest posting. Guest posting means allowing different bloggers to link their content to your evergreen blog. If you are requesting other bloggers to link your blog on their post try to link to your front page in the bio section plus a link to evergreen content.
Connect with influencers
Ask your friends, colleagues if they are connected with any social media influencers who must be interested in liking and sharing your blog post with their connections. If there is someone ask them to connect with you for getting more traffic to your blog.
At last, if you have started getting some traffic to your blog or content then this a high time to make potential customers to your post. If you want that these customers should not leave your website without performing an action then just focus on some points that are mentioned below:
* Create an email that will make your visitors to signup for future mails
* Give more options to your visitor to read second part of evergreen content. Option like further reading.
* Integrate some social media icons on your blog so that customers can connect with you and follow you.
Every chunk of content you create is a some capital that you invest to enhance the traffic on your blog.