If you look forward to make a app successful in the market than you must focus on mobile usability. When we discuss about the successful mobile app then remember mobile app user experience should be the most important factor in your strategy.
If you have developed the app with the success of designing part then also you need to build a successful and effective experience for your customers.
Some ways to enhance the Mobile App User Experience
In the market, there are millions of a mobile app that users can access. Some Researches from Goldman Sachs & population Projection of the united nations proves that on the earth more than 14% of one thousand million people buy at least one mobile phone. So it can be considered that in future the demand of mobile phones will be more than desktop computers and laptops.
In the future, mobile app is very important. Many users will only prefer to use mobile phones because it is very convenient to use. Most of the person loves the experience of mobile app because they can view the product, can compare two different products, can check reviews, and available with easy purchasing option.
Therefore if you are thinking to create a mobile app then think for the user experience that how they will love your app and will take more time to stay on your app.
It can be possible by considering user-friendly and tracking the user’s interest. These all can be possible if we use proper UX to overhaul mobile app user-friendliness.
Some points are mentioned below that will guide you to improve Mobile App User Experience.
1. In your mobile application make a use of some Native Components
For Mobile app, many Native UI components are available. A native component is nothing but the native widgets. Some native UI widgets are available in the app platform you are using. whereas some are available as third party libraries.
The main reason for using the native component is that the app will be easy to handle and understand. Suppose, your mobile application is guiding users to navigate from one screen to another screen, the user will get confused to follow all the steps.
So in this case, if your users are already aware of your native UI component, it will be very convenient to follow all the steps of mobile app . For easy understanding you can add some animations, automation, and transitions so that it will appear awesome in your mobile apps.
2. The App design must be simple and clean
If your user is accessing app by keeping some goals in mind and if your user does not find their needs fulfilling, they will get frustrated and they will not access your app anymore, plus they will not spend much time accessing the app that you may have expected.
In the same way, if you are thinking to add some unexpected functionality and features to enhance the Mobile app user experience, your app will get only negative reviews and will slow down your mobile app performance because the things you are trying to implement are not demand-able by your users.
Therefore your app must have minimal features and functionality to build a simple and clean mobile application.
3. Refine regularity on your mobile app design
Always your app should have regularity in UI design so that users will feel they are using the same mobile application they are willing too. Users will fell that they are on the right track with the logo, header design and UI of your app.
If your app UI design is different, the user will get irritated because they will unaware of new design. However, they will never use your app again.
4. Strength the search feature in your mobile app design
User find the app to fulfill their needs, to make some purchase order and to find some product or service descriptions. But if your app is not having proper navigation links to take a user from one page to another, user will change their mindset to perform an action. this will increase the chances to get your user back to your competitor’s mobile app.
Therefore you should always provide a search feature on every page so that the user can search for their product and service. Hence the search engine features will lake your user to their dream page. This will surely increase your mobile app usability.
5. Enhance animations of your transitions
Transitions mean some changes that occur within two pages. Animation effects in your transitions help you to appear your app stronger in terms of the user interface. there are different types of animations and visual effects such as slide, fold, fade, mask etc.
Hence Animation transition is another effective approach to build a nice flow of your app pages that will take your user from one page to another in a smooth way. Read more about top free 2019 HTML5 animation tools to set your pages in motion.
Some ways to implement effective transition animations
1) Animations should not be provided before user actions
2) The animation should perform in a smooth way so that the user can understand the procedure to take an action
3) One or two animations on your app are allowed but do not mess the pages with too many animations.
6. Examine your app and search different methods to improve your app.
You can apply a remote user testing method to examine your app working properly or not. This method will help you to get proper feedback from other users after the usage of your product.
After this step, next method will be quality assurance testing. After testing makes sure to remove all the bugs if any encountered.
User testing is the best testing method because it will assure you whether your app is perfect or not. The user testing will let you know how exactly your customer feels while accessing your mobile app because the testing is done by a person itself.
You must always design your app in such a way that it will enhance the Mobile user app experience to get your user interest to visit the app again and again. To accomplish this target you must follow all the steps and method that are mentioned above