How to Lower the Bounce Rate on Your Blog

Lower the Bounce Rate

Are you one of them who are struggling to enhance the traffic rate of your website, getting more clients and thus generate more revenue.

It might be the plausibility that bounce rate of your website is too high. So, you have to do a legitimate analysis if your website bounce rate is high. You all are aware of the term “Bounce rate”.

It means that visitors who visit your website will bounce off to any other website before giving your website a chance to impress them.

What can you do to lower the bounce rate of your blog? One of the ways is to inflate conversion rate is by exerting more landing pages. In this post, we are going to discuss some of the topnotch practices to lower the bounce rate of your blog.

1. Evade Pop-ups:

Just think from the user point of view, you have visited some website and reading blogs. And, in between pop-ups are disturbing or distracting you. Obviously, it will be irritating for anyone.

As per a report in 2013, 70% of the users have experienced irrelevant pop-ups. It a topic of discussion that whether to use pop-ups or not.

As per my opinion, it is better not to use pop-ups. And, if you are using then make sure that it is pertinent for your blog readers.

2. Augment Content readability:

It can also be one of the reasons of high bounce rate in the blogs of your website. You have to ensure that the content of your blog would be pertinent and has good readability.

Large sentences scare a majority of people so it is advised not to use them in your blogs. Your content’s readability is the first part where the user experience starts.

3. Enhance Brand storytelling:

You can opt for storytelling, it will give you positive impact in enhance traffic to your website. In case if you are using it then you have to use it with legitimate strategy.

According to a famous entrepreneur, “storytelling can bring your brand to life.” Your readers in any content while reading just scan it and finds something that is intriguing for them.

4. Use the Targeted keyword:

If you are starting your content marketing campaign then you have to keep in mind targeted keywords. At first, after proper analyzation, you have to found your target keyword. In order to augment your search performance, you have to target your specific keywords.

An impeccable high-value keyword is the intersection of four vital metrics. They are Traffic value, Conversion value, Persona value, and Brand value.

5. Keep your blog up to date:

It is good to update your blog with fresh content at a regular time interval. It will result in best ROI. According to HubSpot, businesses that update their blogs with fresh content regularly will generate 126% more leads more than those who don’t.

Right content means that will solve queries of your visitors. That is the reason there is a difference between right content and powerful content.

6. Spawn a fascinating call to action:

According to Go-Globe, “47% of websites have a clear call-to-action button that takes users 3 seconds or less to see.” After you have tempted visitors to your blog with the amazing headline and after they have developed an interest in reading your blog.

In this situation, it is not good to lose them just because of weak CTA. So, always made available your customers or visitors with a good call to action.

7. Meta descriptions:

You can see the examples of many companies who not have optimized the meta descriptions of their blogs. Hence, it is of sheer importance to optimize your meta description.

Otherwise, click through rate(CTR) continues to be declined. Meta descriptions describe that what the web page is about. It is an HTML attribute. By reading the meta description users can ensure whether they are at the right page or not.

8. Apropos visitors:

Most of you have heard a saying, “Content is the king”. And, no doubt it is absolutely right. But, along with the right content you have to target your visitors also. Higher bounce rate can also cause by getting wrong visitors.

If you are not getting traffic by your current strategy then it is a high time to go for some new content strategy. And, this you can attain by identifying the right audience for your blogs.

9. Inflate loading speed:

It is a known fact that loading speed plays a vital role in the traffic of a website. On an average, customers expect to load a website in 2 seconds or even less. If your website will take more time then at max 3 seconds then they will no more wait for your site to load.

And, will bounce off to any other site. So, you have to assure the faster-loading speed of your website. You can also exert cache plugins in order to fulfill your purpose.

10. Spawn diversified landing pages:

More positive user experience you can create with the use of diversified landing pages. It will also augment your search click-through rate. When you are creating landing pages, you can create landing pages with the high-value keywords.

But, you have to design landing pages with a user-friendly approach. So that users will navigate easily. After designing splendid landing pages you can link it to your homepage.

11. Responsive layout:

The ratio of people who are using mobile for browsing the web is increasing to a great extent. In such a scenario, if your website is not responsive then directly you are losing so many customers.

On an average, 95% of users are using mobile phones for web browsing. Hence, it is of sheer importance to design your website with a responsive layout. As a result, visitors can see your website no matter they are searching from any of the devices.

Wrap Up:
In this post, I have suggested some of the vital practices adopting which you can lower the bounce rate of your website. Hope you enjoy reading the post.

Deepika Sharma

Writer and WordPress blogger at SKT Themes. Handling content partnerships, doing outreach, and making sure is up to date.